First European Conference on Green Power
Marketing
With Green Power Marketing from niche to
mass market
The first European Conference on Green Power Marketing
from 28 - 29 June 2001 in St. Moritz, Switzerland, will open up a prime marketing forum on topics
surrounding the trading and profitable marketing
of renewable energy using the whole marketing
mix.
In the liberalised, highly competitive electricity
market, differentiation will be the key to
success. Green Power Marketing offers electricity
suppliers an attractive alternative to ruinous
price competition, and an opportunity to
create sustainable competitive advantage.
International experts from the electricity
industry, marketing and research, as well
as non-governmental organisations and representatives
concerned with energy policy will reveal
ways for market participants to face up to
these new challenges and market conditions.
Over six sessions, topics such as "International
perspectives and trends", gStrategy
and product policy", "Pricing policy",
"Communications", "Distribution"
and "Politics" will be covered
in an up to date, practice-oriented way.
A panel discussion on the influence of energy
labelling and certification on the market
success of Green Power will round off the
two-day programme.
Registration and further information from: www.greenpowermarketing.org
Contact:
Green Power Marketing
Nicole Giger and Sabine Spoerri
Weberstrasse 10
8004 Zurich
Switzerland
Tel. ++41 1 296 87 09
Fax: ++411 1 296 87 02
info@greenpowermarketing.org